According To A Poll Conducted By Fortune Magazine?
77% of Americans are actively trying to eat healthier
BUT only 19% say they?re on a diet
The NPD Group Reports?
The percentage of women reporting they are on a diet has
dropped 13 POINTS over the past 20 years
According to Weight Watchers CEO Jim Chambers?
?Consumers ascribe less direct interest in diet as a standalone need?
People are taking a more ?holistic? approach by eating
healthier and pursuing wellness and fitness goals